Amazon Influencer Program: What It Is and How to Get Started

Note: Affiliate links may be used in this post. I may earn a commission if you make a purchase through them.

If you've been hearing people talk about making money with Amazon review videos, storefronts, and affiliate links, you've probably come across the Amazon Influencer Program.

One of the biggest misconceptions, however, is that the Amazon Influencer Program and Amazon review videos are the same thing.

They're not.

Understanding the difference can save you a lot of confusion and help you choose the path that's right for you.

Step 1: Understand the Difference Between Amazon Influencers and Amazon Reviews

Note: Affiliate links may be used in this post. I earn a commission when you make a purchase through them.

The Amazon Influencer Program is Amazon's creator program that allows approved creators to recommend products and earn commissions.

As an Amazon Influencer, you may be able to:

• Create your own Amazon storefront

• Organize products into lists

• Share affiliate links

• Recommend products you use and love

• Create content that may appear across Amazon

  
  

Amazon review videos are just one opportunity available within the Amazon Influencer Program.

This means:

• You can be an Amazon Influencer and never create review videos.

• You can be an Amazon Influencer and focus primarily on review videos.

• You can combine review videos with affiliate marketing and storefront recommendations.

  
  

Many people discover the program because of review videos, but the Amazon Influencer Program offers much more than that.

Step 2: Do You Need a Large Following?

This is one of the most common questions I receive.

The short answer is no.

Many people assume they need thousands or even tens of thousands of followers before applying.

In reality, Amazon looks at more than follower count.

Engagement matters.

Content quality matters.

Consistency matters.

I've seen creators get approved with surprisingly small audiences because their followers actively engaged with their content.

If you've been putting off applying because you don't have a huge audience, don't automatically assume you're not eligible.

Want Help Getting Started?

I've created a free guide that walks through the basics of the Amazon Influencer Program, common mistakes to avoid, and what new applicants should know before they apply.

If you're serious about getting started, be sure to download your free copy before submitting your application.

[DOWNLOAD THE FREE GUIDE]

Step 3: Apply for the Amazon Influencer Program

To apply, follow these steps:

Once you're ready, you'll need to:

1. Sign in with your Amazon account.

2. Connect an eligible social media account.

3. Submit your application.

4. Wait for Amazon's decision.

   
   

The approval process varies from person to person, but once approved, you'll gain access to the Amazon Influencer Program and its available features.

Step 4: After approval, you'll have the opportunity to create your Amazon storefront.

Think of your storefront as your personal recommendation hub.

You can organize products into categories and create collections around topics that interest your audience.

A well-organized storefront makes it easier for people to discover products you recommend and can become a valuable resource over time.

Most people only hear about Amazon review videos.

What many don't realize is that the Amazon Influencer Program offers multiple ways to create content and recommend products.

As you learn more about the program, you'll discover opportunities that may fit your goals, audience, and content style.

The best approach will depend on how you enjoy creating content and how involved you want to be.

Step 5: Share Helpful Content

Success with any creator program comes down to helping people.

Focus on sharing products you genuinely use, answering questions, and creating content that provides value.

The more helpful your recommendations are, the more trust you build with your audience.

And trust is what ultimately drives results.

Step 6: Continue Learning and Improving

Like any online opportunity, there is a learning curve.

The creators who see the best results are usually the ones who continue learning, testing new ideas, and improving their content over time.

You don't need to know everything before you start.

You simply need to take the first step.

Free Guide to Get Started

If you'd like a deeper look at the Amazon Influencer Program and guidance on getting started, I've put together a free guide to help.

Inside, you'll learn:

• The basics of the Amazon Influencer Program

• What Amazon looks for when reviewing applications

• Common mistakes new applicants make

• Tips to improve your chances of success

• Important information every beginner should know

  
  

[DOWNLOAD THE FREE GUIDE]

Final Thoughts

The Amazon Influencer Program is much bigger than most people realize.

While many creators discover it through Amazon review videos, those videos are only one part of a larger opportunity.

The good news is that you don't need a massive audience to get started.

Focus on creating valuable content, building engagement, and learning as you go.

And if you'd like additional guidance before applying, be sure to download my free guide and take the guesswork out of getting started.